target return on sales

Sony dismissed the idea, and stuck to its target of a nearly 20 per cent increase in unit sales, and a return to profits, for this year ( Sony boss Kazuo Hirai said on Monday that the unit would be profitable even if it missed its unit target).

索尼否认了这一观点，并坚持今年达到其近20%的部门销售增长目标和恢复盈利（索尼总裁平井一夫（Kazuo Hirai，见上图）周一表示，即便未达到部门销售目标仍可实现盈利）。

How to make sales promotion policy scientifically so as to shoot the target of sales volume, to maximize the return on the investment of sales promotion becomes a question that business managers have to answer.

如何在整个市场营销的框架下科学的制定销售促销组合和销售促销策略去实现既定销售目标，如何最大限度的提高销售促销资金的投资回报成为企业决策者必须要面对的问题。